Film Analysis about Women in the Movie Pretty Woman Essay example -- e

The Hollywood movie Pretty Woman (1990) is about a prostitute in Hollywood, marrying an extremely rich businessman, in spite of her mutual distrust and prejudice. The movie contains the basic narrative of the Cinderella tale: through the love and help of a man of a higher social position, a girl of a lower social status moves up to join the man at his level. Vivian Ward (Julia Roberts) in Pretty Woman comes from a small town in Georgia, and works as a prostitute on the streets of Hollywood to support herself. Although Vivian's social position is very low, she has a strong sense of personal dignity and independence. Even though sometimes she have to stand by the street with empty stomach to wait for clients, Vivian and her friend Kit still keep themselves from the control of pimps, and "act as their own agents". Later, at the end of Vivian's one-week business arrangement with wealthy Edward Lewis (the Prince to her dream), which culminates in love and growing mutual respect, he offers her an apartment, a car and a credit card to get her off the streets, but she refuses. For Vivian, however, this arrangement is only different in terms of "geography" and terms of payment for the "business†; between them. Vivian knows that in society her own effort is the key to supporting herself and eventually securing a better future. She wants to set up a life in the city and tries very hard to look for a job. Due to lack of a skill, although she is willing to do heavy or dirty work, she is not able to find a job with enough pay to support herself. Her goal in life is simply to support herself by her own effort instead of letting somebody else arrange and control her life. This, in it self, represents a spirit of active effort for someone like Vivian. In addition to her efforts in trying to support herself and realize her own goals, Vivian also endeavors to help others. With a part of the $3000 windfall she earns from her week with Edward Lewis, she presses her friend Kit to pursue her long-dormant desire to become a beautician. And her most significant achievement is helping Edward Lewis, the corporate raider, rediscover his humanity, so he can build things instead of dismantling the work of othe rs for profit, and find a more meaningful life other than locking himself in work. The two aspects discussed above display the changes of emphasis on self-... ...ulminates in an attempt to rape her. In the attempted rape scene, it is very clear that Phil wants to rape Vivian not to quench an uncontrollable sexual impulse, but to give vent to all his anger for what he has lost -- the money from an unfriendly buyout that Edward has overturned with his newfound humanity, and the control of Edward. Phil wants to humiliate Vivian as he feels he has been humiliated, and, if possible, destroy her. The rape is not about sex but about abasement and power. Pretty Woman, 1990s Hollywood movie, embodies many new as well as old values and ideologies. I was surprised when I saw that, the old themes and sexual stereotypes are not completely abandoned, but the old portrayals of gender stereotypes are transmuted. Finally, the movie says that women, first of all, should rely on themselves and not submit to any kind of domination. They should simply support themselves by their own efforts instead of letting someone else arrange and control their lives. The movie also demonstrates how a girl possessing the virtues of honesty, patience, prudence, industry, and obedience can be rewarded with a husband and the attendant better life and higher social position.

The Music Lessons Essay -- essays research papers

In the play â€Å" The Music Lessons† by Wakako Yamauchi two of the main characters are in engaged in a dialogue which is common for a mother and a daughter to have. In act two, scene four, Chizuko and Aki seem to express frustration to each other after Aki coming home late after a music lesson with Kaoru.   Ã‚  Ã‚  Ã‚  Ã‚  Chizuko knows something is very wrong for her young daughter spending so much time with a grown man, causes her to be so upset with Aki: â€Å"CHIZUKO: I mean other people! How do you think it looks: you all the time in a man’s room?† (2,4). For a mother, trying to get through to her daughter is a very frustrating task. It’s hard for Chizuko to show Aki that all her frustration is in the best interest for her: â€Å"CHIZUKO: I have lots to worry about. I got to see you have enough to eat, give you an education, see you’re dressed decent-so people won’t say, â€Å"Those kids don’t have a father.† See you’re not left with debts, like what happened to me. See you don’t make a mess (of) ...† (2,4). Chizuko is trying to protect her young daughter, she is afraid that Aki is going to get hurt if she pours all her emotions towards this grown man, by Aki not understanding this Chizuko becomes angry: â€Å"CHIZUKO: I know you don’t care ... right now. I’m just saying you shouldn’t let your emotions run away with you† (2,4). Chizuko feels that Aki should be spending time with kids her age: â€Å"CHIZUKO: If you want a friend to talk to, find someone your age who can understand you...

Internal Controls

Risks surrounding the identified accounts The Audit of TON Ltd has highlighted number of risks. The risks highlighted In the audit are discussed throughout the report. Below is a table of the risks and tests to carry out, based on the five accounts highlighted as being of risk. The common assertion that is common to the five accounts is valuation and allocation. Account Assessment of Risk Substantive audit procedure Accounts Receivable Account Receivable has Increased while sales has decreased.Days In receivables ratio has also Increased considerably. This highlights a high risk of overstatement of the assets. Subsequent assessment of sales receipts, aged receivable trial balance, and follow up on amounts that are overdue. Inquiry with key persons as to how and when overdue balances are classified as bad debts. Current Investments The decrease In current Investments needs Investigating, as well as why It has been Impaired and has the Impairment correctly been done. Review the share c ertificates, to vary they are held, and how many are held. Review the share prices used in the balance to the ASS listed prices. Property Assets Due to the property market being in decline, why hasn't the property in the financial reports not also decreased considerably? There could be an overstatement of property assets. Inquiry on why the directors valued the property the way they did and reasoning for It. External valuation by an expert. Intangible Assets No movement in intangible assets is unusual, particularly considering technology does not have an indefinite life.Overstatement of assets could be in use. Inquiry on why the directors valued the asset they way they did and reasoning for It. External valuation by an expert. Deferred Developmental Expenditure Even though analytical procedures can only be used, deferred development expenditure requires Investigation, due to the more than significant increase. Added to that the information that a competitor has successfully develope d and patented a similar device the future economic benefits from the deferred development expenditure is in question.Is there / could there be an overstatement? Assessment of accounting procedures used to create the deferred development expenditure balance. Inquiry to directors, and experts about the obsolescence of the company's laser development. Expert analysis of the technology. After all analytical procedures have been used to evaluate any risks to the financial reports of TON Ltd a number of risks have been highlighted in other accounts. Although It Is highly unlikely for a business to genuinely manipulate expenses to A) is certainly a major concern for TON Ltd.The operating expenses has also doubled in percentage of total sales (Appendix C). The decrease in inventories whilst also having an increase in accounts receivable is very unusual, mainly due Tao decrease in sales revenue. This highlights that accounts are not being written off to (increase he company's assets), falsi fied sales (increase the company's assets), or even theft of inventory. Business Risk The business risk for TON Ltd has increased from previous years. The primary business risk of concern is the loan agreement placed on the money borrowed to fund research projects.As the agreement with the bank states, that if the company's debt to equity ratio increases to over 1. 2:1. 0 the bank is allowed to demand immediate repayment. The analytical procedure has shown that the debt to equity ratio has increased from 1. 02:1. 0, to 1. 11:1. 0 (Appendix B). This is of great concern to he going concern of the business, and points out that the entities is highly leveraged and may be incapable to meet its debt obligations. Other factors concerning going concern are the other profitability ratios (Appendix B).This risk of going concern can create considerable pressure for the manipulation, falsification or modification of financial records in order to meet the agreement in place. The decline of the p roperty market is also another increased business risk, as one on TON Lad's major activities is investing in the property market. The decrease in the property market ultimately decreases the value of assets in TON Ltd and such presents the risk of overstatement of the value, or understatement of the impairment of the property.This influences the current liquidity ratios, and may be the reason for an increased ratio (Appendix B), when there should be a decline as indicators have presented. This is mainly apparent in the director's valuation of investment properties. (Note 8 of the financial reports). One property has not decreased from the previous year, and one was purchased in the current year. This could be an indication of a fraudulent misstatement. Competitors are another business risk for TON Ltd. One competitor of TON Ltd have developed and patented a device similar to the one in which TON Ltd spent a considerable amount on.This highlights a risk of obsolescence of inventory f or the company and an overstatement of assets as the expenditure hasn't been written off. The reporting of this expense into other non-current assets account has lead to an increase of 1900 percent in the trend statement (Appendix A), and an increase in the percentage of total assets by almost 13% (Appendix C). As with the property, the treatment of expenditure affects the current liquidity ratio, making impasse liquidity look better than it actually is (Appendix B).If the amount was written off, due to it not providing any future economic benefit to the company then it would decrease the assets of the business, and increase the tax liability of the company. The factors highlighted above would have placed pressure on the directors of the company. Considering the directors value certain financial report balances, these balances have a risk of being fraudulently misstated. These accounts are Investments (non-current), Property Plant and Equipment, and Intangible Assets (non- current). As discussed previously, the decline in the property market would indicate a decline to the value of the property held by TON Ltd. However, TON Ltd has not The pressures that might been placed on the directors, may have lead to the directors to not devalue the property. This can also be said for the intangible assets account which contains technologies that's valued by the directors. These technologies have not been impaired which is not normal, considering technology is regularly improving and therefore obsolete in a shorter period than other intangibles. Plant and Equipment also needs be looked at.Although there is no indication of misstatement in this account, in fact it has decreased in the trend and common size statements (Appendix A and C) should be looked into. Appendix A Trend Statement 2013 2012 2011 sales 100% Cost of goods sold 68% 85% 100% Gross profit% 109% 100% other Revenue 100% operating 154% 100% Finance costs 150% 128% 100% profit before Tax 103% 100% Tax Expense 1 03% 100% Net profit 103% 100% 9000 $'000 $'000 cash 139% 100% Trade and other receivables 131% 111% 100% Investments 110% 100% Inventories 110% 107% 100% other% 92% 100% Total current Assets 110% 108% 100% Non Current AssetsInvestments 150% 145% 100% Property, plant & equipment 84% 92% 100% Intangibles 200% 200% 100% otherness% 100% 100% Total Non-current Assets 158% 130% 100% Total Assets 140% 122% 100% Current Liabilities Trade and other payable 104% 118% 100% provosts 59% 100% Total current Liabilities 101% 116% 100% Non Current Liabilities sank Loans 188% 125% 100% provosts 116% 114% 100% Total Non-current Liabilities 179% 124% 100% Total Liabilities 144% 120% 100% Net Assets 135% 123% 100% Equity Share capital 100% 100% 100% Reserve 107% 100% 100% Retained Earnings 190% 163% 100% Total Equity% 123% 100% Appendix BActivity Ratios Receivables Turnover 4. 55 6. 32 Days in Receivables 80 58 Inventory Turnover 2. 19 2. 85 Days in Inventory 166. 53 127. 89 Profitability Ratios Gross profit 0. 32 0. 30 0. 25 Net profit 0. 07 0. 14 0. 13 Return on Total Assets 0. 03 0. 09 0. 11 Return on Shareholders' Equity 0. 07 0. 19 Solvency Ratios 0. 22 Times Interest Earned 0. 63 1. 76 Liquidity Ratios current Ratio 1. 80 1. 54 1. 66 Quick Asset Ratio 0. 90 0. 79 0. 83 Appendix C Common Size Statement $'000 $'000 $'000 sales Revenue 100% 100% 100% 2. 17 Cost of goods sold 68% 70% 75% Gross profit% 25% other Revenue 7% 7% operatingFinance cost 11% 8% 6% profit Before Tax Tax Expense 6% 5% Net profit $'000 $'000 Current Assets cash 0. 15% 0. 25% 0. 22% Trade and other receivables 11. 15% 10. 79% Investments 3. 36% 5. 91% 6. 56% Inventories 14. 80% 16. 45% 18. 75% other. 22% 0. 31% 0. 41% Total current Assets 29. 68% 33. 70% 37. 81% Investments 33. 59% 37. 26% 31. 25% Property, plant & equipment 14. 33% 17. 99% Intangibles 8. 96% 10. 28% 6. 25% 23. 75% Total Non-current Assets 70. 32% 66. 30% 62. 19% Total Assets 100% 100% 100% Trade and other payable 29. 99% 40. 2% 41. 68% pr ovosts 1. 28% 2. 55% 3. 13% Total current Liabilities 31. 6% 43. 27% 44. 81% sank Loans 63. 80% 50. 91% 49. 04% provosts 4. 93% 5. 82% 6. 15% Total Non-Current Liabilities 68. 74% Total Liabilities 100% 100% 100% Net Assets 56. 73% 55. 19% Share capital 23. 65% 25. 94% 31. 88% Reserve 25. 30% 25. 94% 31. 88% Retained Earnings 51. 05% 48. 11% 36. 24% Total Equity% 100% 100% Question 2 – Internal Controls The client of ACT Ltd has stated they have established improvements to their systems surrounding their internal controls.From the information that has been provided by the audit manager containing the new internal controls implemented at ACT Ltd, the allowing table contains a list of the four internal controls that are potentially effective, the risk each one could mitigate, and the appropriate tests of each of the identified controls. Strengths Effective Control Risk Addressed Test of Control l. Documentation which allows the follow up of partially filled orders by the dispat ch department manager. (Preventative control. ) l. Deals with the custody that happens in the sales process, dealing with shipping/delivery in particular.The control helps to prevent the overstatement of sales by accounting for partially filled orders and not listing them as complete orders. It also helps to prevent the understatement of inventory by keeping a correct record of what has actually been dispatched. This deals with the occurrence and completeness assertions Examination of the reconciliation of shipments to invoices Monitor the checking of shipments, or inspect selected shipments, including partially filled shipments Inspection of documentation relating to shipments, and partially filled shipments IV.Computing and updating the customer volume ratings that are used to apply discounts. Provides a segregation of duties by having the ratings calculated by one person, and authorized by another individual. It encourages the right recording of sales, and discounts applied. It a llows discounts to be applied, with accordance to the company's policy. This deals with the accuracy assertion. Select a sample of invoices (with discounts applied to them), and check the evidence that the discount applied can be traced back to the approved list. Check against previous sales totals of the customer VIII.Reviewing of the trade receivables analysis to detect and highlight any accounts that are past 90 days. Allows the financial manager to follow up with the trade receivables clerk, and receive reasoning for the outstanding balances. Detective control) VIII. Deals with accounts receivable and mainly outstanding accounts. The control is in place to allow the detection of any abnormal balances, and bad debts. It encourages the chasing up of debtors before 90 days, the correct assessment of bad debts expense, It also helps to detect any customers that are of concern in these areas. The assertion here is classification. Assessment of outstanding accounts, and make inquiries with key staff about the outstanding amounts, and the chance of payment. Examine against company, and accounting, policy on bad and doubtful debts. X. Chasing up outstanding receivables. Also makes sure that customers do not go over credit limits by putting a hold on / delaying of shipments until a payment is received from the customer. (Preventative control) ‘X. Deals with accounts receivable, bad debts, and sales/ inventory. The control allows for a plan that's been in placed to follow up on any outstanding debts, and or detect bad and doubtful debts.The control is in placed to ensure sales/inventory are not completed and thus shipped to customers who have outstanding accounts that the financial manager is uncomfortable with. It encourages correct credit procedures, chasing up outstanding accounts, and the correct valuation of accounts receivable. An assessment of outstanding accounts, and inquires with key staff about the outstanding amounts, and the chance of payment. Eva luate against company, and accounting, policy on bad and doubtful debts. Review the credit approval process, against customers with outstanding debt.Check against company policy The above table highlighted the potentially effective controls that ACT Ltd has set in place. However though not all of the controls in placed were effective that the Audit Manager's extract has identified, five out of the nine controls that ACT Ltd have in place had some weaknesses. The following section of this report will highlight the five sales and receivables internal controls, and the weaknesses inherent in each one. Weaknesses The first weakness to be highlighted is the weakness of control two, this weaknesses completeness and occurrence.The lack of separation of duties in this control, allows an employee to misappropriate assets. The employee can cover up any misappropriation as they are involved in both the shipping of goods and the good turned whilst without any appropriate supervising or authoriz ing. Another weakness in this control is that the trade receivables clerk is the one individual in charge of all credit notes. Again, by the lack of segregation of duties, allows the employee to cover up falsified actions by having control of both transactions.The weaknesses in control three are related to fraudulent activities, as with errors in the financial report, concerning unintentional mistakes. The IT system is fairly new and is looked after by the sales director and not an IT expert. This weakness can raise the risk of errors in the IT system. The prices of stock are gathered from the selling price master file, and as there is no password protection necessary for access to databases, the selling price master files, and every other file are all subject to inappropriate changes.This allows for any fraudulent activities and as well, honest mistakes dealing with the changing of database files. The most evident weakness in this control is the simple screen check performed by the trade receivables clerk to verify the accuracy of the invoices. A high risk of misstatement can arise, whether intentionally or unintentionally. Some simple controls of passwords, authorization of hangers, authorization and approval of invoices would help to reduce the weaknesses, and thus the risk. Control five has a few weaknesses that allow the risk of fraudulent activities, and segregation of duties.This control entitles the trade receivables clerk, who also creates invoices, to post them the general Journal. As there is not segregation of duties, this can allow the clerk to cover up any fraudulent activities they may be par taking in. Add to this weakness, not only can fraudulent activities be covered up, but unintentional errors may not be highlighted before the sales invoices are posted to the general ledger. Segregation of these duties, posting to the ledger, and/or receiving approval and authorization of the sales invoices and general ledger, can minimize the risk surround ing the weaknesses of control.As stated above, segregation of duties is visibly a weakness in the sales and receivables of ACT Ltd. This weakness also exists in control 6. The trade receivables clerk, who computes all the data for the invoices, is also the same person who accepts the receipts from debtors, compute the payments, prepares the bank deposit slip, and reconciles the trade receivables ledger to the debtors control account in this control. This is plainly raising the risk that the clerk could possibly partake and conceal any fraud during their normal course of duties.Sufficient segregation of duties is very vital to reducing this risk, and therefore reduces the weaknesses highlighted in this control. Control seven's main weakness deals around the controls in the IT system and the controls around the databases. Control seven includes the computer generating an aged analysis at the end of the month, based upon all invoices completed. However with insufficient controls as hig hlighted in control three and our, the information in the report is likely to have errors. The fact that anyone can easily access the database means that the invoices computed can be fraudulently created, deleted or modified.Therefore occurrence and accuracy assertions can plainly be found to be inaccurate. Control seven can only be strengthened if the controls in place, the likely hood of misstatement in this control is only going to carry on. Assessment of Internal Controls As highlighted in the report the new internal controls that are in placed at ACT Ltd have both strengths and weaknesses. As such the reliance on these internal controls fifers in different areas. The strengths outlined above are obviously of less concern then the weaknesses outlined.The controls recognized as effective require more tests of control rather than substantive testing, as they can be relied upon more than the controls that have been recognized with weaknesses. As for the controls with weaknesses, th ey are require to have more substantive testing as the controls cannot be relied upon as much. The strengths highlighted surround delivery and shipping (control 1), the accuracy of discounts applied (control 4), aged trade receivables, allow up of aged trade receivables, and the accuracy of bad and doubtful debt expense (controls 8 and 9).The assertions attributed to these areas can therefore be relied upon more than the other controls. The tests of controls outlined above should be undertaken on these controls identified to ensure that the controls exist and can be relied upon. The controls around these areas can be class as less than high. The weaknesses highlighted concern largely the segregation of duties, and controls around the IT system. These two weaknesses are common across all the weaknesses identified. As such, these controls cannot be relied upon, at least until the management of ACT Ltd correct the weaknesses identified.Therefore the risk assessment of these areas can b e classed as high, and thus require no test of controls, and a greater emphasis on substantive testing. References: Gay, G. E. , & Sentiments, R. (2012). Auditing and assurance services in Australia (5th deed. ). Roseville: McGraw Hill. ACACIA. (2014 or 2013). Auditing and assurance handbook. Brisbane: John Wiley & Sons Australia. Accounts Receivable Account Receivable has increased while sales has decreased. Days in receivables ratio has also increased considerably.This highlights a high risk Current Investments The decrease in current investments needs investigating, as well as why it has been impaired and has the impairment correctly been done. Reasoning for it. External valuation by an expert. For it. Used, deferred development expenditure requires investigation, due to the more obsolescence of the company's laser development.

How do you configure hardware and software Essay

The most common colour depths are:   16 colours   256 colours   Ã¢â‚¬Å"High Colour† (16 bit, or 65,536 colours)   Ã¢â‚¬Å"True Colour† (24 bit, or over 16 million colours) Higher resolutions are greater number of colours require more memory. At 256 colours, each pixel requires one byte of memory. There are 8 bits in a byte, so each pixel in High Colour requires two bytes, and each pixel in True Colour requires three. Because of this, some video cards may restrict you to fewer colours in higher resolutions, due to the amount of memory required. For example, a True Colour display with a resolution of 1280 x 1024 pixels would require memory of 1280 x 1024 x 3 = 3,932,160 bytes, or nearly 4Mb! Drivers Different printers have different features, such as the ability to print in different fonts, and different resolutions (i. e. numbers of dots per inch) when printing graphics. Even where there are common features, such as the ability to print in bold, the codes that the computer needs to send to switch that feature on and off can vary from model to model. What the computer requires is some software called a driver, which can translate the codes generated by the program into codes suitable for the printer. In Windows, the drivers are installed centrally in the Control Panel so that each application, e. g. Excel or Word, can use the same drivers. In the days of DOS, each program often had its own printer driver. Other hardware devices, such as video cards, modems and scanners also require drivers. These perform the same function, allowing the computer to control the device. Sometimes the same driver can be used for similar devices (e.g. you may hear about â€Å"Hayes compatible modems†, or â€Å"HP LaserJet compatible printers†), but even in these cases it is often only by using the specific driver for that device that the most advanced features can be utilised. WYSIWYG and TrueType Fonts One of the problems with printing from a word processor or other application is that your text may not appear on paper as it did on the screen. With modern Graphical User Interfaces, this should be less of a problem, but with older â€Å"character-based† systems (such as DOS, or UNIX), fonts on the screen were not â€Å"proportionally spaced†. Characters could only appear at fixed intervals across the screen, and so it wasn’t possible to insert fractions of spaces to justify the text. This meant that sometimes you could print out justified text, but not see what it was going to look like on the screen. A solution to this problem came with the arrival of WYSIWYG user interfaces. WYSIWYG stands for â€Å"What You See Is What You Get†, and means that your print should appear exactly as it does on the screen. Word (in Page Layout View, at least) is a WYSIWYG word processor; you get exactly what you see as you are typing. Other word processors, such as WordPerfect 5. 1 offer a halfway house solution, with a character-based input screen, and a graphical print preview. Even with GUIs and WYSIWYG word processors, there was still the problem of the fonts being used in the printer not being exactly the same as the ones used for display on the screen. This could lead to things not quite lining up, or not appearing as expected. A solution for this came with TrueType fonts. A TrueType font is used by Windows both for display on the screen and for printing. When you select a typeface in, say, Word, the TT symbol indicates a TrueType font. If you select one of these, you can be sure that your document will appear in the same way on paper as it did on the screen. Limitations of Hardware and Software Sometimes, due to the limitations of the hardware or software being used, a system will not be able to fully exploit the features of a peripheral. You will not be able to use certain fonts that a printer may support, for example, if the word processor you are using will not let you select that font, or if you are printing from, say, Notepad. Also, there is no point in you being able to scan things in 24-bit colour (i.e. 16 million colours) if your monitor cannot display that many, or you need to save the image as a GIF (GIFs only support 256 colours; if you want more colours than that, save your picture as a jpeg). Some modern printer drivers are applications in their own right, and have minimum hardware requirements specified. The drivers for my printer at home, for example, will not run on a 386. Examination Questions When installing or configuring a particular word processing package, the documentation states that the correct printer driver must also be installed. What is a printer driver, and why is it necessary? (1997) A company sells a range of health foods at five different shops. It also sells directly to the home from a number of vehicles. There are hundreds of different items of stock and many items are seasonal, so items in stock are constantly changing. Customers purchase goods and pay by cash, cheque or credit card. The company is considering a computerised system to help manage sales and stock control. Discuss the capabilities and limitations of current   communications devices,   input devices,   output devices and   storage devices.

Business Capstone Project Process Perspective

The current literature consists of developing a prehensive literature review regarding the topic â€Å"What factors influence the purchase of organic food ways Rosebery residents in Sydney NSW?† In the present literature, the three different hypothesises have been framed by the researcher to evaluate the topic critically. At the same time, the strengths and weakness have been mentioned by the scholar as well. Altogether three problems have been framed to cover the current literature review. The three different phrases used in the current research are as follows: The current thesis statement of the study is â€Å"The demographic and social factors are the primary drivers behind the increased organic food purchase intention of the Rosebery Residents in Sydney NSW.† The current organic food consumption pattern of the Rosebery Residents in Sydney NSW: Hypothesis: The organic food consumption pattern in Rosebery Residents is increasing The organic food consumers in Australia are increasing drastically. Smithand Paladino (2010) stated that the segmentation had been based upon the demographic factors such as food oriented lifestyles, attitudes towards organic food and the frequency of the purchasing the organic food. The socioeconomic profile of the organic food consumer indicates that the customers reach the age 30s and have no children intends to purchase organic food for the betterment of the health (Kriwy and Mecking, 2011). Also, more than 44.1% of women respondents prefer to consume certified organic food pared to the 33.8% of the men (Lyons, 2006). On the other hand, the Australian food news also indicates that the Australian certified retail market is expected to continue growth in the organic food production (Lobo et al. 2013). The website also states that 69% of the primary shoppers prefer to bring at least one certified organic products in the past one year (ausfoodnews .au, 2016). It has also been estimated that the Australian organic market is now estimated to be worth $200 million. The Australian food news also indicates that Australia has one of the largest natural lands in the world, which is more than 22 million hectares (ausfoodnews .au, 2016). Between the FY 2011-2014, there had been a 53% increase in certified organic land area. The food department of Australia also states that the consumption pattern in the organic food is framing a record growth across all regions of Australia (Zepeda and Deal, 2009). On the other hand, the past literature also indicates that around 60% of the customers purchase organic products (ausfoodnews .au, 2016). However, the overall sales volume of the organic product is less than 1%. In this regards Agnieszka HÅ‚obiÅ‚ (2010) stated that the consumption of organic food products varies from one region to another due to the changes in the preferences of the consumers. Maye et al. (2007) also stated that the consumption pattern is fluctuating in nature. The article also provides a parative study regarding the trend of conventional and organic farming to improve the health sustainability of the munity. This study indirectly links the impact of producing a greater degree of biological products on the consumption pattern of the city (Wood et al. 2006). It has been identified that the production of the organic products is prioritised to reduce the environmental impacts that occur from the manufacture of the conventional products (Grà ¸nhà ¸j, 2006). Thus, the availability of more organic product will automatically redirect the customers to shift into the purchase of natural products. Hypothesis: The organic food purchase pattern in Rosebery Residents is increasing: The current journal indicates that people from the 50-69 years age group prefer to buy organic foods. On the other hand, it has been identified that most 10.3% of the overall Australian population purchases organic foods from the retailers (Thoegersen, 2006). However, Pearson Et al. (2010) stated that survey report published in FY 2016 indicates that almost 57.7% of the customers rarely purchase the organic food, due to the cost involvement and taste factors. Mainly taste and health protection have been identified as the prime motivators for a definite purchase intention of the organic food. Also, the current journal also indicates that more than 70% of the total population somewhat interested in buying organic foods, while 10.4% consumers are not at all interested to buy the organic food. Therefore, the strength of the current literature is its descriptive analysis regarding the consumer purchase pattern for the organic foods. Overall methodological aspects have also been mentioned explicitly. On the other hand, the report published by the Age innovators also indicates that the organic grain production has been increased by 20%, and the sales value has improved by 67% (ww.aginnovators.org.au, 2016). Thus, it is evident that the consumer purchase pattern is growing towards the organic food products (Paul and Rana, 2012). The Australian Organics Market Report 2014 draws on six years of parative consumer data gathered by the Mobium Group indicates that   Australian customers are aware regarding the fruitfulness of the organic products and improved the purchase intention as well. Therefore, it can be considered as a major strength of the source. The data gathered from the organic food production report also indicates that the certified organic operators in NSW have been increased from 688 to 1068 within a span of 10 years starting from the FY 2002-FY2011 (austorganic , 2016).The value of the organic market sector is also 25% in the NSW, which is the second largest in the overall country (Karlse et al. 2013). The consumer purchase intention is found greatest in the Queensland region, followed by the NSW (www.aginnovators.org.au, 2016). Finally, natural news states that the Australian organic food market gets 15% increment each year due to the changing purchase pattern of the consumers (www.naturalnews , 2016). The certified organic products are preferred by the majority of the customers. Hypothesis: The demographic, food quality and health issues are the primary drivers for consuming natural food products The analysis of the past literature indicates that the perceived food quality and the demographic factors significantly influence the purchase intention towards the natural food product. In this context, Monier et al. (2013) stated that the intrinsic quality cues depict the freshness of the outputs, which attracts the customer towards the product. On the other hand, Paladino and Baggiere (2008) stated that the ageing population is also an important factor for influencing the customer purchase intention towards the organic products. However, the environmental concerns and the animal right issues are also impacting to a large extent on the natural food shopping behaviour. The literature regarding the Transtheoretical model of changing behaviour also indicates that positive buying behaviour of a region influences other munity to opt for the similar health products (www.aihw.gov.au, 2016). The purchase conduct of the Queensland munity has affected the inhabitants of NSW, due to which the purchase intention has been increased from the previous scenario.   Also, the majority of mid age customers prefers to consume organic food products to resolve the health issues. The overall purchase intention has b e 35%, which was lesser in the FY 2012-2014 (www.aihw.gov.au, 2016). Therefore, the demographic, social and health related issues significantly influence the organic product purchase behaviour of the munity of NSW. The current study indicates that every hypothesis has been justified by utilising a set of past literature and the online sources. Different sources have been used as secondary data to cover the current literature. Considering the first hypothesis, the journals and articles used have been fund potential enough to address the hypothesis. No such major weakness has been found in the current article as the present appetite for the organic food has been demonstrated concerning facts and past data. However, the data source mentioning the petitive study among the production of biological and conventional food fails to satisfy the hypothesis. This is the weakness of the data. However, the current literature significantly discussed the organic food consumption pattern of the developed countries including Australia. Thus, the availability of the facts can be considered a major strength of the secondary sources. While addressing the second hypothesis, it has been identified that every source potentially discusses regarding the purchase pattern of the consumers of NSW towards the organic food products. Therefore, it could be considered as the primary strength of the journals. On the other hand, no such weakness has been observed from the secondary sources that have been used to satisfy the second hypothesis. Finally, the address of hypothesis three has been made in a potential way. The majority of the sources also provides a longitudinal study related to the demographic and social factors influencing the overall purchase behaviour towards the organic products. Also, these resources also adequately address the behavioural insights of the inhabitants of NSW towards buying the organic food products. The overall methodological perspectives and the data analysis have been made in a potential way to address the current thesis statement. Therefore, the overall hypothesis analysis indicates that the current thesis statement has been addressed in the current study. (No Date) Available at: https://www.aihw.gov.au /WorkArea/DownloadAsset.aspx?id=10737422837 (Accessed: 31 August 2016). (No Date) Available at: https://www.naturalnews /048100_organic_food_GMOs_Australia.html (Accessed: 31 August 2016). Agnieszka HÅ‚obiÅ‚, K. (2010), â€Å"Ecological education for sustainable development – theory and practice†, Problems of Sustainable Development, 5(2), pp. 87-94 Biological Farmers of Australia Ltd (2012) Australian organic market report 2012 1. Available at: https://austorganic /wp-content/uploads/2013/09/Organic-market-report-2012-web.pdf (Accessed: 31 August 2016). Design (2016) Australia’s appetite for organic foods at record levels. Available at: https://ausfoodnews .au/2014/12/10/australias-appetite-for-organic-foods-at-record-levels.html (Accessed: 31 August 2016). Grà ¸nhà ¸j, A. (2006), munication about consumption: a family process perspective on ‘green’ consumer practices†, Journal of Consumer Behaviour, 5(6), pp. 491-503 Karlsen, K.M., Dreyer, B., Olsen, P. and Elvevoll, E.O. (2013) ‘Literature review: Does a mon theoretical framework to implement food traceability exist?’, Food Control, 32(2), pp. 409–417. Kriwy, P. and Mecking, R. (2011). Health and environmental consciousness, costs of behaviour and the purchase of organic food.  International Journal of Consumer Studies, 36(1), pp.30-37. Lobo, A., Mascitelli, B. and Chen, J. (2013). Opportunities for small and medium enterprises in the innovation and marketing of organic food: investigating consumers’ purchase behaviour of organic food products in Victoria, Australia.  AI & Soc, 29(3), pp.311-322. Lyons, K. (2006) ‘Environmental values and food choices: Views from Australian organic food consumers’, Journal of Australian Studies, 30(87), pp. 155–166. Maye, D., Holloway, L. and Kneafsey, M. (2007). Alternative food geographies. Amsterdam: Elsevier. Monier, S., Hassan, D., Nichà ¨le, V. and Simioni, M. (2013) ‘Organic food consumption patterns: Journal of agricultural & food industrial organization’, Journal of Agricultural & Food Industrial Organization, 7(2), pp. 12–28. Paladino, A. and Baggiere, J. (2008), â€Å"Are we ‘green’? An empirical investigation of renewable electricity consumption†, European Advances in Consumer Research, 8, pp. 340 Paul, J. and Rana, J. (2012) ‘Consumer behavior and purchase intention for organic food’, Journal of Consumer Marketing, 29(6), pp. 412–422. Pearson, L.J., Park, S., Harman, B. and Heyenga, S. (2010) ‘Sustainable land use scenario framework: Framework and ou es from peri-urban south-east Queensland, Australia’, Landscape and Urban Planning, 96(2), pp. 88–97. Smith, S. and Paladino, A. (2010) ‘Eating clean and green? Investigating consumer motivations towards the purchase of organic food’, Australasian Marketing Journal (AMJ), 18(2), pp. 93–104. Thoegersen, J. (2006), â€Å"Media attention and the market for ‘green’ consumer products†, Business Strategy and the Environment, V15(3), pp. 20-50 White, M. (no date) 6 booming Australian organics sectors – $1.7 Billion reasons to get in the market. Available at: https://www.aginnovators.org.au/news/6-booming-aussie-organics-sectors-%E2%80%93-and-why-cleaner-greener-farmers-are-raking-it (Accessed: 31 August 2016). Wood, R., Lenzen, M., Dey, C. and Lundie, S. (2006) ‘A parative study of some environmental impacts of conventional and organic farming in Australia’, Agricultural Systems, 89(2-3), pp. 324–348. Zepeda, L. and Deal, D. (2009). Organic and local food consumer behaviour: Alphabet Theory.  International Journal of Consumer Studies, 33(6), pp.697-705. Getting academic assistance from

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